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AI Is Redefining the CMO Role

As artificial intelligence transforms nearly every corner of the business world, marketing leadership is no exception. Gartner’s latest research shows that the CMO role is set to evolve more dramatically over the next two years than ever before. 65% of marketing leaders believe advances in AI will fundamentally reshape their job descriptions, highlighting a shift […]

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Internal Mobility Is Redefining Employee Commitment

In recent years, workforce mobility has risen sharply both in Turkey and around the world. Amid economic volatility and restructuring decisions that have led to higher turnover and layoffs, organizations are turning to new solutions to mitigate talent loss. As pressure on the labor market grows, companies are increasingly exploring ways to retain the talent […]

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3 Insights from the Global Hiring Outlook

According to ManpowerGroup’s Global Employment Outlook Report for Q4 2025, employers worldwide are moving forward with cautious optimism. The survey, which included more than 40,000 employers across 42 countries, revealed a Net Employment Outlook (NEO) of 23%, calculated by subtracting the percentage of employers planning layoffs from those planning to hire. A positive NEO signals […]

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The New Leadership Crisis, Empathy Burnout

In today’s business world, an increasing focus on technology is quietly weakening the human connection at work. According to Korn Ferry’s September study, The Risks of De-Prioritizing Emotional Intelligence, only 38% of leaders see emotional intelligence as a priority, and only 20% value team engagement. The research shows that neglecting emotional intelligence directly harms engagement, […]

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The New Name for Breaks at Work is “Recovery Breaks”

In the workplace, breaks have long been associated with coffee or smoke breaks. But a new concept is emerging, which is “recovery breaks.” The leading workplace wellness trends of 2025 reveal a shift away from old habits toward a different mindset. Breaks are no longer just about rest, they’re now being designed for mental and […]

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Is Innovation Turning Into Business Results?

For years, innovation has sat at the heart of corporate growth strategies. But it’s not just about coming up with creative ideas, it’s equally about measuring how those ideas translate into tangible business outcomes. This is where the concept of “innovation ROI” comes into play. Put simply, innovation ROI reflects the return on investment from […]

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The Future of Technology in Recruitment: Artificial Intelligence

Artificial intelligence (AI) continues to revolutionize human resources and recruitment processes. This technology evaluates candidates based solely on their skills and experiences, eliminating biases associated with gender, age, ethnicity, and other personal characteristics. By offering an objective approach, AI helps prevent both conscious and unconscious biases, enabling the creation of more diverse and inclusive workforces during recruitment processes.

Entrepreneur, Investor, and Triathlete

Jilda Bal completed a double major in Finance and Business Administration at the University of Utah. After working for many years as a credit analyst, she returned to Turkey in 2016.

The Work Model is Being Reshaped

Companies in Turkey and globally have transitioned to hybrid work by responding to employees' demands for flexibility. According to the International...

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